She Sold Her Birthday To A Brand?? | Take The #Last10Posts Challenge

2014 October 22

3 Reasons I took an introspective look around this blogging space I call my GoodNCrazy home.


Hey blogger I dare you to take the #last10posts challenge. Would YOU sell your Birthday?

  1. Last month I attended a blogging conference in Atlanta called TypeA Parent Conference.
  2. Recently 2 articles were published specifically ranting about or affecting bloggers.
  3. My new gig working with Acorn Influence—an awesome new Blogger Network!


These 3 things might not seem like an earth shattering triple threat.
But combined they caused a landslide of internal examination.

What am I currently doing as a blogger?

What am I trying to accomplish?

Why do I write?

Can I even remember the answers to those questions anymore? (Can YOU?)

I took a microscope to the last 10 posts I’d written at that point.
And while I was impressed with the creative ways I was able to weave a story around a brand, an app, a product and even an experience… I was UNimpressed with the lack of ME in those 10 posts.


My Take-Aways from TypeA Parent Conference:

While at #TypeACon one of the ongoing themes I kept hearing over and over was as bloggers we need to realize our worth. Meaning we need to demand appropriate compensation and act like the professionals we say we are.

But there was a second theme I heard LOUDER and CLEARER and it went something like this: … make sure YOU are really WRITING.

If 8 (or more?) of the last 10 posts on your site are sponsored or brand involved; be it testing a free product or sharing a comped ‘experience’ then you are diluting your voice to the point where there is no ‘you’ left anymore. My last 10 posts screamed blogger for hire. I would so much rather my posts scream WRITER, with small chance of quality sponsored content for hire.

Where’s the real YOU? (Where’s the real me… I wondered?)


The Brave New Blogging World…

An article ripping bloggers into commercialized, sold-out shreds went viral in my circles about the same week I returned from TypeA. It was a wakeup call to bloggers everywhere. And I REALLY HATED IT. Partly because I could see myself in every sentence. And I didn’t like what I saw.

But I also hated it because it generalized and belittled bloggers (female bloggers especially) and I hated it because so many people I know well, nodded their heads and AGREED with it.

Oh yes, they said. “I know bloggers just like that.”

And… “THOSE bloggers should know better.”

“THOSE bloggers just don’t get it.”

Well guess what?
Look through the comments on that article.
The people commenting: ARE THOSE BLOGGERS. Because we all need to take a look at the last 10 posts on our own sites. When did you last write a blog post for yourself?

When did you JUST WRITE?

A second article I read on the same day wasn’t tearing down bloggers so much as it was a different kind of wake up call. Warning both brands and bloggers alike that we’re all in a brave new world of disclosure and FCC rules and we need to have a transparent attitude when it comes to brand involvement.

Once again, it made me think about what I’m doing not just in my writing here on my GoodNCrazy home turf, but in my social media shares as well.

Because that Dunkin Donuts media event last month?
Yeah. FREE HOT COCOA. In case it wasn’t clear
. is the New Blogger Network on the Block

Take a quick look at this video Acorn recently created (I might have a couple bloggy cameos…)

Acorn – An Influence Company
I routinely comb through new-to-me blogs searching for the specific type of storytelling partners we want to include in sponsored posts on our paid campaigns.

And guess what folks?
There are a lot of bloggers out there who are selling Every. Single. Blog post.

One even sold her Birthday!

We need to start ‘paying ourselves first’ as I heard one TypeACon speaker say.


 I Dare You to Take the ‘#Last10Posts’ Challenge.

mouse and keyboard

How many of your last 10 posts are sponsored in any way including:
free product, free experience(s) or paid content?

If that number is more than 5 or 8 or even ALL 10…

YOU are worth more.

Write more often for you and less –yet BETTER sponsored content.
I’m definitely NOT suggesting we stop trying to make money on our blogs.Oh NO. We DESERVE to get paid.
But we deserve to pay ourselves in good writing even more.

I know for myself thinking this way has meant increasing my personal website’s pageviews and even better, increasing the interaction with the people I most want to connect with, JUST SINCE RETURNING from TypeA!
I am committed to accepting only one sponsored post per week.
So that post better be worth it, eh?!

I’d like to be able to say I see myself as a valuable writer.
So valuable I wouldn’t sell my Birthday Post to a brand.
Let’s all try to be storytellers first. Brand Ambassadors second.

This past week I had an email ‘take a look at your last 10 posts’ conversation with my bloggy friend Kelly of And apparently she was inspired to write this post: Rainy with a chance of Flowers.


eatpicks kelly rainy with a chance of flowersHere’s what Kelly had to say:

“I have been thinking long and hard about an email that I received. In it it asked a simple question:

“Are you still WRITING?”

Has my voice become diluted trying to satisfy work commitments over the reason I started blogging in the first place- to have a place to tell a story? I searched through my archives and noticed that I haven’t really written for me lately. Let me clarify- I have written recipe posts and told tales here and there of travels, but the last time I let the muse out was in May. I wrote a quick post wishing all a Happy Mother’s Day. That was MAY.”— Kelly Pugliano

That word diluted is really bothering me too.
Is it bothering you?

Please share what you do with the #Last10Posts Challenge!


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4 Responses
  1. October 22, 2014

    I wouldn’t immediately say no to selling my birthday post. I mean, if the PERFECT brand opportunity came my way to make my birthday dreams come true (I can think of at least one Type-A sponsor that could do that) I would take it.

    But I pass the “last 10 posts” test with mostly “me” content right now. Right before Type-A, it was 50/50 with personal vs brand, but that was me catching up on review posts I’d owed over a course of the last few months of my dad’s life which should have been spread out much more.

    I think the most important part of writing sponsored posts is that they still need to be about YOU, or the “YOU” that is your blog. When I review food products, I’m not just going to gush about how much I liked them – I’m going to tell you about my sensory and texture issues and how that affected my enjoyment of the product. That little bit of me adds more value for my readers who have kids with special needs who may have similar sensory issues. And I write in the same conversational tone I use for my personal posts.

    It’s when people take their “ME” out of the equation that it can become problematic.

  2. October 22, 2014

    What jumped out at me in the conversation was the comparison to a magazine. Nobody would want to read a magazine that is filled with only advertisements. I remember a particular magazine that I’d wait for every month. When it arrived, I stopped everything else and poured through the pages, front to back, until I read every word. But at some point, I stopped caring about when the magazine came, because I noticed there was less content and more ads. What took hours to read through before only took about 30 minutes…it was that big a difference. I now don’t even subscribe to the magazine because I feel like it lost its heart…even the content of the stories is all about stuff to buy…it makes me sad, but also makes me realize I was starting to do the same thing to my blog. I try to be much more careful now about what I agree to post. And when it is sponsored, you’re going to get my heart and soul in that article, too, with my own personal experience/opinion. I think everyone benefits from that.
    Twitter: StressFreeBaby

  3. October 24, 2014

    UGH – this is a sad reality of mine that I KNOW I need to change. I started blogging, because I love to write, to keep family informed of life, to spill out my thoughts into words and express myself. It has changed to sponsored post,… after sponsored post, because life is so crazy and busy that’s the only time I have lately to sit down and write. I NEED to change that, because I LOVE to write. I ENJOY it. And I want my blog to be a way to express my voice! I’m gradually working my way back into that 😉

    PS – I LOVE ACORN!!! 🙂 🙂 🙂 xo

  4. October 28, 2014

    This puts words to a lot of concerns I’ve had about re-entering the blogging world. I’m glad to see a shift back to more personal content! I think there’s way too much ego and jealously tied up in the who-has-what-campaign and who-was-invited-to-what-exclusive-event.

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